No one cares more about your magic
Juan Tamariz
Juan Tamariz is one of the giants of modern magic, especially of card magic and performance theory.
He has inspired generations of magicians worldwide to see magic not just as deception, but as a profound form of storytelling and human wonder. His distinctive laughter, charisma, and passion for mystery continue to shape how magicians think about performance, structure, and the very essence of astonishment.
Juan's books are not just books of tricks, but explorations of psychology, structure, presentation, and the nature of wonder.
Penguin Magic
Mnemonica by Juan Tamariz
Mnemonica by Juan Tamariz
Mnemonica by Juan Tamariz is one of the most celebrated and influential books ever written on card magic, particularly focusing on the use of a memorised deck (stack).
First published in Spanish in 1996 and later translated into English, the book is both a practical manual and a profound exploration of Tamariz’s philosophy of magic.
It presents not only the details of the Mnemonica stack, a specific and ingeniously constructed order of the 52 cards, but also an entire system of techniques, effects, and psychological strategies that elevate the memorised deck from a mere tool to an artistic instrument.
At its core, Mnemonica teaches readers how to memorise and manipulate the deck order so that, without apparent shuffling or preparation, the magician can perform miracles that seem completely impromptu. Tamariz’s stack is designed with remarkable internal logic, allowing for countless effects from mind reading and coincidences to full-deck routines without the need to reset the cards.
The book includes methods for secretly arranging a shuffled deck into the Mnemonica order, explanations of stack-dependent miracles, and ways to transition in and out of the order invisibly during performance.
Beyond technical instruction, Tamariz provides deep insight into audience psychology, misdirection, and the artistic structure of magic.
His writing reveals his creative thought process, emphasizing emotion, rhythm, and the “illusion of freedom” that makes spectators believe every choice is theirs. Mnemonica also contains essays on magical theory, presentational philosophy, and the history of the memorized deck, situating Tamariz’s work in the lineage of magicians like Nikola, Simon Aronson, and others who explored similar systems.
Ultimately, Mnemonica is not just a book of tricks it’s a comprehensive course in magical thinking. It invites magicians to blend method, emotion, and performance into something that transcends technique.
For many, it represents the pinnacle of what a magic book can be: intellectually rigorous, profoundly inspiring, and endlessly practical for both study and performance.
Penguin Magic
Sonata by Juan Tamariz
Sonata by Juan Tamariz
Sonata by Juan Tamariz is one of the most revered and sought-after works in the world of close-up magic, often considered a masterpiece of both magical technique and theatrical philosophy. Originally published in Spanish in 1989 (Sonata: Libro de Magia), it was later translated into English and quickly became a cornerstone text for serious magicians.
The book represents Tamariz at the height of his creative power, combining sleight-of-hand mastery, psychological depth, and emotional storytelling in a way that redefined what close-up magic could be.
At its heart, Sonata is a collection of highly refined card and coin routines, each polished over years of Tamariz’s professional performances. The effects are not only technically stunning but also artistically layered, revealing Tamariz’s obsession with structure, rhythm, and emotional impact. Many routines demonstrate his signature ability to create the illusion of complete chaos or free choice while maintaining absolute control, what he calls the “illusion of freedom.” Each trick is accompanied by detailed theoretical commentary, showing how Tamariz uses timing, misdirection, and audience psychology to create an experience of genuine astonishment.
Some of the routines in Sonata have become modern classics, such as “Neither Blind Nor Stupid,” “The Ambitious Card,” and “The Oil and Water,” all performed in his unique, joyful, and theatrical style. The book also includes essays on magical construction, the psychology of surprise, and how to transform technique into emotional themes that underpin all of Tamariz’s work. He encourages magicians not just to perform tricks, but to create emotional journeys for their spectators, filled with laughter, suspense, and genuine wonder.
Stylistically, Sonata reads like a conversation with a passionate artist rather than a dry manual. Tamariz’s warmth, humor, and eccentric genius shine through every page. The title itself, Sonata, reflects his musical view of magic: that a performance should have movements, variations, and emotional crescendos, much like a piece of classical music.
In summary, Sonata is far more than a collection of routines—it is a manifesto on the art of close-up magic, blending brilliant methods with deep artistic insight. Together with The Magic Way and Mnemonica, it forms part of Tamariz’s “trilogy” of thought, representing his lifelong mission to elevate magic from mere trickery to a poetic, emotional art form that speaks to the soul as much as to the mind.
Penguin Magic
Juan Tamariz's Flamenco by Stephen Minch
Flamenco By Juan Tamariz
Flamenco by Juan Tamariz, written and edited by Stephen Minch and published by Hermetic Press, is the third and final volume in Tamariz’s celebrated Bewitched Music trilogy, following Sonata and Mnemonica.
The book represents the culmination of Tamariz’s life’s work, a synthesis of his technical mastery, deep understanding of psychology, and lifelong dedication to transforming magic into a true art form. At over 260 pages, Flamenco gathers a wide range of Tamariz’s mature repertoire, routines and effects that he has performed and refined over decades on stage, television, and in intimate close-up settings.
The title Flamenco is a fitting metaphor for Tamariz’s creative spirit. Just as flamenco music combines rhythm, emotion, improvisation, and structure, Tamariz’s magic blends spontaneity with meticulous design.
The book is imbued with this musical sensibility: each routine flows like a movement in a larger composition, building tension and resolution in a way that feels both natural and inevitable. Tamariz approaches magic as a kind of emotional choreography, a dance between performer and audience that awakens joy, astonishment, and wonder.
Within its pages, Flamenco offers a diverse collection of routines involving cards, coins, color-changing knives, and other familiar objects. Many of these effects are drawn from Tamariz’s professional repertoire and have been refined over decades of performance.
The card magic, for which Tamariz is best known, includes miracles where named cards rise from the deck, vanish in impossible conditions, or reorder themselves after chaotic shuffling. There are also sequences where entire decks disappear or transform, and where apparent randomness gives way to astonishing patterns of order.
In his coin and object routines, Tamariz brings the same sense of rhythm and storytelling, producing transformations that feel both surprising and poetic.
Even familiar effects, like colour-changing knives, are reimagined through his unique blend of theatrical playfulness and deep psychological structure.
Yet Flamenco is far more than a collection of tricks. Interwoven with the routines are Tamariz’s reflections on theory, structure, and performance, the philosophical foundation of his approach to magic. He explores what he calls the “illusion of freedom,” the art of making spectators feel completely in control while subtly guiding every outcome. He writes about the importance of rhythm and timing, comparing the flow of a magic routine to the phrasing of music or poetry. He examines the psychology of astonishment, showing how true magic is born not merely from surprise but from emotion and meaning.
Through essays and commentary, Tamariz reveals how every beat of a routine, every pause, glance, and gesture serves a purpose in shaping the audience’s experience.
Throughout the book, Tamariz’s voice is unmistakable: joyful, mischievous, and endlessly curious. His enthusiasm for magic as a shared human experience permeates every page. Stephen Minch’s careful editing preserves Tamariz’s lively personality while presenting the material with clarity and structure.
Flamenco stands as both a technical masterwork and an artistic statement. It is the mature expression of a magician who has spent a lifetime exploring not just how tricks work, but why they move us.
For serious students of the art, Flamenco is not merely a book of secrets but a meditation on wonder itself, a celebration of the beauty, rhythm, and passion that define Juan Tamariz’s vision of magic.
Penguin Magic
Five Points In Magic by Juan Tamariz
Five Points by Juan Tamariz
Five Points in Magic by Juan Tamariz is one of the most insightful and influential works ever written on the theory and performance of magic.
First published in Spanish in 1982 and later translated into English, the book focuses not on tricks or sleight of hand, but on the performance aspects that turn technique into genuine art. In this concise yet profound volume, Tamariz examines the five essential “points” of a magician’s physical expression—the eyes, the voice, the hands, the feet, and the body—and explains how each can be consciously used to create stronger illusions, command attention, and generate deeper emotional impact in the audience.
Rather than teaching new effects, Tamariz uses the Five Points as a framework for understanding how magic communicates meaning and wonder. He analyzes how the magician’s eyes guide the audience’s attention and establish trust, how voice and tone shape mood and rhythm, how the positioning and movement of hands suggest openness or secrecy, and how posture and stance can convey confidence, vulnerability, or surprise. Each of these points interacts with the others to form a complete language of performance.
Tamariz demonstrates how awareness of these elements allows the magician to control perception, directing where spectators look, what they feel, and how they interpret what they see.
The book is filled with examples drawn from Tamariz’s own repertoire and observations of other great magicians, illustrating how subtle adjustments in gaze, timing, or gesture can transform an ordinary trick into a moment of real magic.
His writing style, playful and deeply thoughtful, makes complex psychological ideas accessible and inspiring. Even though Five Points in Magic is relatively short, it carries immense depth; every page encourages magicians to think beyond method and toward communication, emotion, and theatrical presence.
At its heart, Five Points in Magic is a guide to the human side of deception. It teaches that the magician’s body is not just a tool for concealing moves but an instrument for expressing intention, guiding thought, and connecting with an audience. The book’s influence has been profound, many contemporary magicians cite it as a turning point in their understanding of performance.
Ultimately, Five Points in Magic captures Juan Tamariz’s philosophy that great magic is not about fooling people, but about sharing astonishment. By mastering how to use the body, eyes, voice, and movement as parts of a single expressive language, the magician transforms technique into art. It is a book that reminds performers that true magic begins not in the hands, but in the heart, the mind, and the way one chooses to communicate wonder.
Murphys Magic
Verbal Magic by Juan Tamariz
Verbal Magic by Juan Tamariz
Verbal Magic by Juan Tamariz is a unique and profound exploration of the role of language in the art of magic. Unlike traditional magic books that focus primarily on sleight-of-hand or technical methods, this work examines how the magician’s words, the way they speak, frame a story, and interact with the audience can be as powerful as any card move or coin vanish. First published in Spanish and later translated into English, the book reflects Tamariz’s deep understanding of performance psychology and his lifelong commitment to turning magic into a complete theatrical and emotional experience.
In Verbal Magic, Tamariz explores how language shapes perception, directs attention, and evokes emotion. He discusses the subtle ways phrasing, tone, timing, and rhythm can influence a spectator’s experience, making effects feel more astonishing and natural. The book provides guidance on storytelling, humor, misdirection through speech, and creating a sense of suspense or surprise. Tamariz emphasizes that the spoken component of a performance is not merely accompaniment to the trick; it is an integral part of the illusion itself. Through carefully crafted words, a magician can lead the audience’s thoughts, heighten curiosity, and make the impossible seem believable.
Tamariz also analyzes common pitfalls in magical presentation, showing how careless speech or poor timing can unintentionally reveal secrets or reduce the impact of a routine. He draws on examples from his own performances as well as observations of other magicians to illustrate how verbal nuance can transform a simple sleight into a compelling, memorable moment. The book combines theoretical discussion with practical exercises, encouraging magicians to experiment with language and integrate verbal skill into their routines organically.
The style of Verbal Magic is both conversational and insightful, reflecting Tamariz’s personality: playful, curious, and deeply perceptive. While technical knowledge is useful, the book’s focus is on cultivating awareness, sensitivity, and expressive skill, making it relevant for magicians of all levels. It is as much a philosophical treatise on communication as it is a practical guide to performance.
At its core, Verbal Magic embodies Tamariz’s belief that magic is an art form in which every element—gesture, movement, and word—contributes to the audience’s sense of wonder. By mastering the spoken component of performance, magicians can elevate their craft, transforming techniques into emotionally resonant experiences. The book has been influential in encouraging performers to consider not just how a trick is done, but how it is communicated, reinforcing Tamariz’s legacy as a thinker who sees magic as a complete, expressive, and deeply human art.
Murphys Magic
The Magic Rainbow by Juan Tamariz and Stephen Minch
The Magic Rainbow by Juan Tamariz
The Magic Rainbow by Juan Tamariz is a profound and expansive exploration of magic performance theory, regarded as the culmination of his decades-long study and practice. Published in 2019, this 594-page hardcover volume is the third in Tamariz's theoretical trilogy, following The Five Points in Magic and The Magic Way. It is considered by many to be his magnum opus on the subject.
Drawing from over forty years of experience, Tamariz delves into the emotional and psychological aspects of magic, aiming to elevate performances beyond mere technical execution. He emphasizes creating moments that evoke genuine astonishment and wonder, making the impossible seem not only possible but inevitable. The book is a blend of essays, reflections, and analyses, offering insights into the deeper layers of magical performance.
One of the key themes in The Magic Rainbow is the concept of erasing the spectator's memory of the method behind a trick. Tamariz introduces techniques to achieve this, ensuring that the audience's experience is one of pure amazement without the intrusion of logical analysis. He also discusses strategies for coping with mistakes during performances, turning potential errors into opportunities for enhancing the magical experience.
Additionally, Tamariz explores the interplay between comedy and drama in magic, providing guidance on how to combine these elements effectively to create performances that are both entertaining and emotionally resonant. The book serves as both a theoretical guide and a tribute to the art of magic, offering performers tools to elevate their craft and connect more deeply with their audiences.
The Magic Rainbow is not a book to be read once and set aside; it is a resource to be studied and revisited throughout a magician's career. Its depth and breadth make it an invaluable addition to the library of any serious student of magic.
